The leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of Data Mining Techniques in the late. Data Mining Techniques: For Marketing, Sales, and Customer Relationship View colleagues of Michael J. A. Berry View colleagues of Gordon S. Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. Front Cover. Michael J. A. Berry, Gordon S. Linoff. John Wiley & Sons.

Author: Samutilar Doushakar
Country: Puerto Rico
Language: English (Spanish)
Genre: Art
Published (Last): 25 June 2012
Pages: 413
PDF File Size: 1.20 Mb
ePub File Size: 15.77 Mb
ISBN: 626-6-28407-349-6
Downloads: 11149
Price: Free* [*Free Regsitration Required]
Uploader: Douran

Read more Read less. Finding the Value of Intangibles in Business. Translate the Business Problem.

Get fast, free shipping with Amazon Prime. Data Mining for Business Analytics: Don’t have a Kindle? In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it. While I understand that he probably didn’t want to favor a particular platform over another, it seems that introducing the major ones could be helpful for people that may be very data mining techniques michael berry gordon linoff to using just one. It is one of the classic works on data mining and well worth the read.

See all 30 reviews. Published on March 14, Thank you for your feedback.

Learn more about Amazon Prime. Technicaltopics are illustrated with case studies and practical real-worldexamples drawn from the authors’ micbael, and every chaptercontains valuable tips for practitioners.

Data Mining Techniques

Would you like to change to the site? Description The leading introductory book on data mining, fully updated and revised! Published on August 16, Learning techniques from a professionals Gordon Linoff and Michael Berry provides an excellent foundation. Get data mining techniques michael berry gordon linoff Know Us. Ships from and sold by Amazon. When Berry and Linoff wrote the first edition of Data Mining Techniques in the late s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business.

It has data mining techniques michael berry gordon linoff visuals to help the reader understand the concepts in the book and maintains a good sense of humor throughout so reading it doesn’t seem as dense as some of my typical statistics books. Pages with related products. New chapters are devoted todata preparation, derived variables, principal components and othervariable reduction techniques, and text mining.

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition

Text mining linodf incredibly superficial. Published on October 28, Page 1 of 1 Start over Page 1 of 1. The book provides a very general overview of data mining concepts. They each have decades of experience applying data mining techniques to business problems in marketing and customer relationship management.

Share your thoughts with other customers. Still, however, I often find myself reverting to Linoff and Barry’s text for a lucid explanation of, or interesting take on a particular data mining subject area. Would you like to tell us about a lower price?

Data Mining Methodology and Best Practices. BerryGordon S.

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Apply modern RL methods, with deep Q-networks Why and What Is Data Mining? In the years since thefirst edition of this book, data mining has grown to become anindispensable tool of modern business. Rated by customers interested in. Amazon Inspire Digital Educational Resources.

Berry Limited preview – Published 9 months ago.

Data Miners – About Gordon Linoff

LinoffMichael J. Putting Data Mining to Work. Which messagesare most effective with which segments? Powerful ETL techniques to load and I haven’t made it through the entire book, but this serves as a solid reference for different topics in data mining.